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You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Marketing Strategy"
[movies]The Tobacco Institute Hearing Tape #4
Hearings on proposed cigarette advertising ban.
Keywords: tobacco; cigarette; advertising restriction; hearing; government; marketing strategy; Browse by keywords in UCSF tobacco industry videos
Downloads: 1
[movies]The Tobacco Institute Hearing Tape #3
Hearings on cigarette advertising ban. Named Persons: Revo, Mark; Sullivan, Louis, Dr.
Keywords: tobacco; cigarette; advertising restriction; hearing; government; marketing strategy; Browse by keywords in UCSF tobacco industry videos
Downloads: 1
[movies]Media Results Reel Surgeon General's Report Mike Pfeil [Parts 1-2]
Compilation of television news shows reporting on the Surgeon General's report, "Women and Smoking." Stations include: CBS Nightcast; KCAL, Los Angeles; ABC 7 News at 4; WCVB Newscenter 5, Boston; WXII TV Newschannel 12, Winston-Salem; WNCN News at 4 pm, Goldsboro, Raleigh, Durham, Fayetteville; BET News; Despierta America. Last clip is in Spanish. Many newscasts include a prerecorded feed featuring Philip Morris' Mike Pfeil...
Keywords: tobacco; cigarette; female; Surgeon General; lung cancer; public health research; advertising; marketing strategy
Downloads: 347
[movies]People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 6 of 6 [Parts 1-2]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; advertising; marketing strategy; marketing; media campaign; young adult smoker; sports sponsorship; tar; nicotine
Downloads: 144
[movies]R.J. Reynolds Tobacco Company Consumer Mission
Video to train sales force about point of sale marketing and implementation of "Consumer Mission: We Work for Smokers" program.
Keywords: tobacco; cigarette; marketing strategy; sales; brand image; retail outlet; advertising; promotions; tobacco industry employee
Downloads: 151
[movies]The POS Zone Retail Visibility Program
Video to train sales force about point of sale marketing.
Keywords: tobacco; cigarette; marketing strategy; sales; brand image; retail outlet; advertising; promotions
Downloads: 216
[movies]CBS This Morning, WUSA TV/CBS, Wash. DC, 7:18 AM: Marketing Campaign for Uptown Cigarettes
Discussion about the controversial brand Uptown marketed specifically towards the African American population.
Keywords: tobacco; cigarette; African American; target market; marketing strategy; Browse by keywords in UCSF tobacco industry videos
Downloads: 42
[movies]Style Sales Video Presentation [Parts 1-2]
Edited video made for Lorillard's sales force reviewing sales in 1991 and announcing goals for 1992. Dick Orcutt introduces Andrew Tisch who congratulates the sales force on a successful 1991 and announces the company's sales objectives for 1992, including: an increase in the domestic unit volume of sales for Newport, Kent, True and Old Gold; continued growth of Newport through consistency of its marketing campaign; maintenance of existing brands business; an expansion of Lorillard's influence i...
Keywords: tobacco; cigarette; tobacco sales; marketing; brand image; marketing; marketing strategy; promotions; demographics; female; cigarette brands
Downloads: 381
[movies]Camel - Mighty Tasty Lifestyles
Tongue in check preview of "Mighty Tasty Lifestyles," Camel cigarette marketing and promotional campaign.
Keywords: tobacco; cigarette; promotion; advertising; marketing; retail; mass media; marketing strategy; adults
Downloads: 353
[movies]Smokin' Joe's Racing Sales Video
Video announcing a marketing plan for Camel cigarettes centering on Joe Camel and racing car-based promotions.
Keywords: tobacco; cigarette; sports sponsorship; promotional merchandise; advertising; promotions; business activity; marketing strategy; marketing
Downloads: 1,174 (1 review)
[movies]Camp Leo - Marlboro 1994 Group Work
Philip Morris' promotions campaign for Marlboro cigarettes in 1994 including advertising in print media, billboards, in-store promotions, sponsorship of sports events, the Country Store Catalog, direct mail and television commercials in foreign countries.
Keywords: tobacco; cigarette; marketing; male; marketing strategy; advertising; international trade; promotional merchandise; promotions; sports sponsorship; television
Downloads: 824
[movies]The Tobacco Institute Today Show, WRC/NBC, 7 AM: Smoking & the Military CBS Morn. News, WDVM/CBS 7 AM: Blacks & Smoking Advertising
Report on cigarette advertising and marketing to blacks.
Keywords: tobacco; cigarette; African American; marketing strategy; advertising; tobacco industry; Browse by keywords in UCSF tobacco industry videos
Downloads: 4
[movies]Marketing Tape, Premier
Edward Horrigan introduces a promotional video about Premier cigarettes that is aimed at R.J.Reynolds' sales force. Touting their technological expertise, Reynolds' employees give testimonials about their involvement in the development of a "cleaner way to smoke." The marketing strategy involves an initial rollout in Phoenix, Tucson and St. Louis.
Keywords: tobacco; cigarette; tar; laboratory research; marketing; filter; product development; social influence; secondhand smoke; sales; cigarette design; production; marketing strategy; menthol cigarette; tobacco industry scientist; advertising; tobacco smoke; mass media; retail outlet; marketing strategy; fire safe cigarette
Downloads: 348
[movies]Marlboro adventure team manufacturing center presentation, part I
Presentations during Marlboro Adventure Team meeting by Bill Campbell and Steve Parrish about Philipp Morris state of business and new EPA regulations.
Keywords: tobacco; cigarette; secondhand smoke; business activity; government agency; regulation; industry strategy; marketing strategy; media campaign; promotional campaign
Downloads: 162
[movies]The Tobacco Institute, Inc. CBS Morning News WUSA TV (9), CBS Washington, DC 7AM Black & Smoking
Report on African American smoking. Discusses the marketing of cigarettes in underprivileged neighborhoods and sponsorship of events by the tobacco companies. Notes upcoming Congressional hearings on cigarette advertising ban.
Keywords: tobacco; cigarette; African American; marketing strategy; tobacco use; advertising; adverse effects; Browse by keywords in UCSF tobacco industry videos
Downloads: 29
[movies]Marlboro adventure team manufacturing center presentation, part II
Presentations by Philip Morris executives to the company’s sales force about Marlboro Adventure Team promotions.
Keywords: tobacco; cigarette; business activity; industry strategy; marketing strategy; media campaign; promotional campaign; promotional merchandise; brand image; sales; tobacco industry employee
Downloads: 255
[movies]Interviews with Mike Pfeil on Accord Brand Cigarettes and Paper Select [Parts 1 - 3]
Two interviews (WCVB, Boston, unknown station in Charlotte, NC) with Michael Pfeil about Accord, a puff actuated filter smoking system and Paper Select, a banded paper with reduced ignition propensity. Both products are being test marketed. Pfeil touts the benefits of Accord as having no lingering odor, vastly reduced sidestream smoke and no ash. While not calling it a fire safe cigarette, he notes that Merit with Paper Select was less likely to ignite certain fabrics and if left unattended was ...
Keywords: tobacco; cigarette; fire safe cigarette; cigarette design; production; regulation; secondhand smoke; marketing strategy; corporate responsibility; filter; adverse effects
Downloads: 308
[movies]Camel Special Lights Introduction
Video announcing R.J. Reynolds' marketing strategy for the introduction of Camel Special Lights, a cigarettte that is designed to draw Marlboro Lights smokers to the brand.
Keywords: tobacco; cigarette; low yield cigarette; marketing strategy; marketing; product development; advertising; male; female; retail outlet; promotional merchandise; cigarette packaging; promotions
Downloads: 931
[movies]People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 5 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; advertising; marketing strategy; marketing; media campaign; cigarette brands; demographics; age group; promotional merchandise; smoker behavior; event sponsorship; sports sponsorship; youth; promotions; youth access; bar
Downloads: 133
[movies]Focus on Atlanta, 8:00 pm, male non-smokers
Focus group of men in Atlanta discussing risk taking, consumer protection, freedom of choice, personal responsibility, health risks, and tobacco control. One of the organizers demonstrates them a smokeless cigarette and they discuss its features and advantages.
Keywords: tobacco; cigarette; marketing research; smoking cessation; social influence; marketing strategy; taxation; nicotine; tar; filter; tobacco control; secondhand smoke; addiction; smoker; smoking section; tobacco industry; cigarette design; smokeless tobacco
Downloads: 108
[movies]People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 1 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; marketing; advertising; newspaper; promotions; promotional merchandise; sales; event sponsorship; sports sponsorship; youth; smoking prevention; marketing research; marketing strategy; tobacco control; lobbying; cigarette brands; filter; demographics; tar; nicotine
Downloads: 105
[movies]Focus On Atlanta, 6:00 pm, Male/Female, Smokers & Non-Smokers
Focus group of men and women in Atlanta discussing risk taking, consumer protection, freedom of choice, personal responsibility, health risks, and tobacco control. One of the organizers demonstrates them a smokeless cigarette and they discuss its features and advantages.
Keywords: tobacco; cigarette; marketing research; cancer; smoking cessation; social influence; marketing strategy; taxation; nicotine; tar; filter; tobacco control; secondhand smoke; addiction; smoker; tobacco industry; cigarette design; smokeless tobacco; Surgeon General
Downloads: 110
[movies]People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 3 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; marketing; promotional merchandise; marketing research; cigarette brands; sales; advertising; marketing strategy; youth; adults; young adult smoker; Medicaid lawsuit; master settlement agreement; youth access; tobacco industry; retail outlet; health education program; middle school; smoking prevention; cigarette promotion code
Downloads: 129
[movies]People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 4 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; marketing; advertising; marketing strategy; youth; cigarette brands; promotional merchandise; promotions; promotional campaign; smoker behavior; young adult smoker; marketing research; tobacco use; cigarette promotion code; high school; sales; distribution; media campaign
Downloads: 119
[movies]Philip Morris Consumer Promotions
Video made by Philip Morris Consumer Promotions group about 1988-1989 brand consumer promotions retail programs that were developed for PM USA brands.
Keywords: tobacco; cigarette; brand image; marketing strategy; retail outlet; marketing research; smoker behavior; tobacco sales; advertising; menthol cigarette; public space; demographics; sports sponsorship; mass media; promotional merchandise; promotional campaign; product placement; movie; young adult smoker; youth
Downloads: 259
[movies]Marlboro Promotions
Video made by Philip Morris consumer promotions group about Marlboro promotional campaign and strategy.
Keywords: tobacco; cigarette; brand image; marketing; tobacco industry; business activity; male; female; demographics; media campaign; event sponsorship; promotions; promotional campaign; promotional merchandise; smoker behavior; menthol cigarette; advertising; marketing strategy; young adult smoker
Downloads: 860
[movies]People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 2 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; marketing; advertising; promotions; promotional merchandise; sales; event sponsorship; sports sponsorship; youth; smoking prevention; marketing research; tobacco control; lobbying; cigarette brands; filter; demographics; tar; nicotine; working class; international trade; marketing strategy; cigarette promotion code; low yield cigarette; age group; smoker behavior
Downloads: 135
[movies]Introduction of Marlboro Medium [Parts 1-4]
Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; cigarette brands; young adult smoker; young adult male smoker; low yield cigarette; male; female; demographics; television; cigarette packaging; filter; tar; advertising; sales; promotions; event sponsorship; sports sponsorship; marketing research; smoker behavior; marketing; media campaign; marketing strategy; retail outlet; cigarette design
Downloads: 514
[movies]Marketing of Marlboro Medium [Parts 1- 2]
Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; cigarette brands; young adult smoker; young adult male smoker; low yield cigarette; male; female; demographics; television; cigarette packaging; filter; tar; advertising; sales; promotions; event sponsorship; sports sponsorship; marketing research; smoker behavior; marketing; media campaign; marketing strategy; retail outlet; cigarette design
Downloads: 454
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